Direct selling is one industry that has, for a long time, faced distrust due to factors like different business models, a few bad actors, and sensationalist headlines. This has left many consumers and regulators wary of the practice. It is necessary to demonstrate in a consistent and transparent way that product, quality, legal compliance and people are direct selling’s priorities. QNET India’s strategy is both defensive and proactive.
Fighting Against Misinformation With the Direct Selling Disinformation Centre
Misinformation spreads fast online and can often leave a permanent mark on one’s reputation. QNET’s Direct Selling Disinformation Centre (DSDC) has been introduced as an attempt to counter false narratives about both the company and the direct selling industry. It will allow anyone, anywhere, to flag cases where QNET’s products, services, or opportunities are misrepresented or promoted through improper sales tactics. The DSDC intends to publicly address any false claims about the company and the direct selling model, explain QNET’s practices, and provide evidence and context for people who doubt them.
Legal Transparency
QNET is dedicated to establishing and maintaining its reputation as a trustworthy business and, as such, is committed to engaging with the legal systems and allowing independent courts to judge the business itself. QNET India has been asked to defend itself in several legal proceedings over its almost 27-year-long functioning in the country. QNET has discussed these proceedings without fear multiple times in previous blog posts. Check some of them out here and here. The point is that QNET has always been about transparent legal engagement, complete cooperation with the government rules and legal proceedings, as well as communicating these judgements clearly to stakeholders and the public in an effort to reduce rumour-based damage and keep your confidence in the products.
Speaking Through Our Products
QNET has adopted the stance of proving itself through its products. It has invested in making sure that all the products meet the necessary specifications and regulations, as well as have adequate and accurate documentation for the proper and safe use of their products. It has also ensured that all of this is communicated effectively to the customer base. The customer is able to verify claims made about the ingredients and all the safety testing done before a product is released into the market. This allows the customer to make informed purchases, rather than a purchase based on PR and hype. QNET has always been committed to putting the customer and their well-being first.
Consistent Engagement
QNET ensures digital transparency throughout the organisation and all of its product lines. But not just that. QNET is also transparent and vocal about news around it that could affect the customer base directly or affect the views of the consumer around QNET. QNET follows a strategy of transparency – whether it is good news, bad news or misinformation, QNET is dedicated to ensuring all views are made available, so that the consumer can make their own decisions. Apart from this, our digital channels also share information on products, core values, industry insights and success stories to help build trust and transparency among the community.
A Strict Code of Ethics
QNET is dedicated to having and enforcing a strict code of ethics around its products and direct selling opportunities, to help set the standard for how companies, suppliers and its network of Independent Distributors should act. Our business model is strictly product-centric, so Independent Distributors earn only from genuine product sales and not through recruitment; thereby, aligning with ethical direct selling practices. To reinforce this, QNET maintains a transparent compensation plan offering up to 20% profit based on actual sales.
QNET also has a multilingual customer support helpline to aid customers should they need help or to report any misleading claims or grievances with the organisation. The Code of Ethics is intended to act as a strict rulebook for distributors to follow when selling QNET products, as well as detailing the disciplinary measures around any misdemeanours or breaches of the Code of Ethics.
QNET is Here to Stay
In a competitive marketplace like this one, QNET stands out by making claims you can rely on, backing them up with the necessary documentation, legal clarifications, ensuring the consumer is informed and enforcing a strong code of ethics. Legal challenges and attacks on QNET’s reputation still happen, but QNET is committed to quashing such claims and contributing to the Direct Selling economic boom in the country and serving the customer with its lifestyle and wellness products.
